I recently bought a new F-150 truck from Ford. I personally hate car dealerships and think they are pretty dishonest/shady establishments so I share my story and suggestions to try and help you save some money. I also bought a new Minivan from Honda earlier in 2016 (Click the link to be taken to that post).
Ford has a standard $500 Military Discount (keep reading on how to get $1000). The discount is available to the follow personnel:
- Active Duty
- Reservists serving on active duty
- Veterans within 24 months of separation
- And spouses of the above categories.
To get your $500 certificate, you go to https://www.fordsalutesthosewhoserve.com and print out a certificate which you bring to the dealership with your military ID
There is also a $1000 and $750 discount that are occasionally offered. In the last 6 months, Ford has sent me the $1000 offer twice. The key to qualify for this offer is be patient or to register for the standard $500 offer, typically within 2-3 months they will send you a personal increased offer. I think it is a way to incentivize you to come back and buy their car incase you forgot about them. No matter the reason, its an extra $500 in your pocket above the standard offer.
I wrote about my personal experience and all the discounts I was able to get applied on a F150 Forum. Here is the link for full details. I ended up getting about $12,000 below MRSP using various discounts. It also describes how to get a better auto loan quote. I wouldn’t settle for the first offer you get. USAA originally quoted me 3.5% then I got a better rate and asked them to beat it and they counter-offered 1.87% (HALF the original offer)!
I was able to get my F-150 at a great deal. Here are a couple of suggestions.
- When you negotiate talk about “price out the door”. That’s the price you want to be comparing between all the dealerships. All cars have Title/Tax/License fees. Taxes can be a ton, depending on what state you live in. I live in Texas so the tax is 6.25% which is ridiculously high.
- I made a google spreadsheet so I could keep track of all the different offers and update it when they gave me a lower price
- If you call them on the phone to get a quote, give them your email and ask them to email their total quote out the door. Don’t fall for their trick of saying you have to come into their store to get a quote. Just another sales tactic.
There are a lot of other companies that offer military discoutnts (Here are a few examples)